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About Me

For the past seven years, I’ve been helping companies streamline their operation, increase brand awareness, and boost their workforce proficiency. 

There’s something I see regularly when meeting business owners, innovators, and CEOs – they all want to focus on making their core product better and bringing more value, not spending time figuring out the best way to get noticed. 


As a manager of digital content projects for over seven years, I understand these struggles…

  • Fear of wasting valuable time and money by trying different marketing strategies that don’t yield the results you were hoping for

  • Feeling overwhelmed on how to convert your expertise and knowledge into content that speaks to the emotions of your target audience and really shows the true essence of your brand and company mission

  • Confusion on how to prioritise which channels will be the most profitable in the shortest amount of time… is it social media, website content, or email marketing? 

  • And hiring a team to make all of these marketing goals happen within a short amount of time when you’re already short on time and don’t even know if that social media manager actually knows what they’re doing 

I'm going to be straight forward with you - without a unique and organised strategy, you’re just burning money on your marketing campaign. And if your content marketing strategy lacks coherence and looks like someone mashed together everything they found online, then you’re heading exactly towards all your worst fears – wasted time and money on the project you spend all your resources and energy on.

Every business is unique and there is no one-size-fits-all approach when it comes to digital marketing. I can help you to build and execute a strong marketing strategy.

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I transform complex, multi-layered content development goals for international brands into a well-defined, actionable project plan that delivers on time and budget.


How I do this?

My method involves an analysis of how the end-user will best receive your brand message, and methodically work towards reaching “the big picture” goal. I do this by using a unique blend of interpersonal intuition and hard data to create an executable strategy that tells your story, captures the target audience, and reflects your brand values. 


I’m practically obsessed with finding ways to streamline processes in the creative arena.


Why should you trust me?

I’ve worked from a range of small, award-winning design agencies to large, international corporations such as Husqvarna to produce content strategies. My experience as an American living in Sweden for the last four years gives me a unique perspective into merging international markets. Some of my projects include:

▪️ lead content projects for events of over 1200 people
▪️ delivered for annual events held by the CEO at Husqvarna (a company with over 10,000 employees globally)

▪️ digital content interviews with CEOs, such as the Japanese retailer Uniqlo at Disney Springs
▪️ published press releases that resulted in news coverage across 6 continents
▪️ increased engaged follower counts by 79% in 10 months on a Facebook page with an international audience

See what others have to say about working with me...


Her excellent marketing, communication and leadership skills were highly appreciated during her content creation work for Husqvarna Experience Center. I would recommend her as a positive, organized and social person you will not get bored working with because she always keeps your thoughts up.

—  Karin Åhlen, Husqvarna

More About Me


As an American living in Sweden for the last 4 years, I get asked this question on a weekly basis… Why Sweden? Quite simply, it was an exchange program my University offered and was chosen by process of elimination (sorry to disappoint you).


But why I stayed is more important – the work-life balance, easy access to other European cultures, beautiful Scandinavian design and culture mesmerise me. I’ll probably be working on learning Swedish for years to come, but you’re welcome to speak some easy Swedish with me!


More interesting facts about me: after moving abroad I traveled to 10 countries in less than 2 years, my favorite book is How to Win Friends and Influence People by Dale Carnegie, and as a learnaholic, I enjoy podcasts, online courses, and audiobooks on a weekly basis. I'm also a strong believer in the Law of Attraction and consider myself at an intermediate level in terms of quantum physics application! (Curious? Send me a message and I'm happy to chat). 

Those who know me say I'm a people person and great networker. I enjoy helping others and teaching self-development. I'm an advocate for foreign talent and my goal is to one day in the very near future launch a course to help foreign professionals living in Sweden to find work more easily by adapting to Swedish culture. 

I'm also a proud member of the EDGE Female Network!

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EDGE Network
EDGE Network
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EDGE Network
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